Overview
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Founded Date November 14, 1994
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Sectors Communication
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Company Description
New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a new ‘discrete’ type of the drug that will replace the renowned – and instantly recognisable – little blue pill.
The distinctive diamond-shaped tablets might soon be replaced by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, implying it does not need to be taken with water.
About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially came to the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.
It was first developed in the 1980s as a heart disease medication, but trial individuals noticed it had an uncommon side result – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has obtained a hallmark in the UK for the new form of the drug, Viagra ODF.
Viatris has actually already launched the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which may be more suitable for lots of clients.
The distinct tablets – which can cause shame for some patients – has actually been reinvented and a brand-new dissolvable type may be offered to Brits in the next five years. Stock image
‘Tablets are not constantly tolerable to clients and likewise in some cases the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health professional, told The Telegraph.
She added: ‘Some men might still be finding the principle of having Viagr humiliating, however I would hope that guys’s health and conversations about sexual health have proceeded given that Viagra was first developed.’
Ms Govind believes this brand-new style is a ‘positive advance’.
The brand-new dissolvable medication is thought to likely come to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the newspaper that the hallmark application is a ‘great sign’ it will be offered within the next five years.
She explained trade mark registrations can be cancelled if they are not utilized for a continuous period of 5 years or more after registration. As a result, it seems Viatris plans to release the item within the next few years.
However, granting a hallmark would not ensure the ODF could be offered and it would have to be authorized by the Medicines & Healthcare products Regulatory Agency initially.
It’s anticipated to cost the same as the tablet variation and to be offered in the very same doses.
A total of 4.57 million prescriptions for sildenafil, more frequently understood by the brand name Viagra, and other types of impotency drugs offered under the brand Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 million of phony blue pill were seized by UK regulators in 2023.
More materials of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.
Health officials said online sellers flouting guidelines lagged the counterfeit products with the majority of being imported from nations like India without a suitable licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best called Viagra, were taken last year.
Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were likewise seized.
While all medications carry possible adverse effects drugs from unreliable sources might either not work or bring additional components or impurities like heavy metals or other drugs that might be harmful.